Creative Campaigns
Good causes deserve more interesting campaigns.
We develop creative marketing and engagement campaigns that help nonprofits earn attention, invite participation, and give people a memorable way to support the mission.
How we help with campaigns
Campaign Concepts
For a cause that needs to cut through the noise.
Find a surprising, shareable idea that makes people curious enough to pay attention.
Fundraising & Participation
For organizations that want people to do more than donate and leave.
Participatory campaigns and event concepts that give supporters a role in the story.
Campaign Creative & Execution
For teams that need help bringing the idea to life.
Build the plan and coordinate the right creative partners across messaging, design, video, digital, and events.
Featured campaign
Campaign for Clean Water
Client: Central Alabama WaterCommunity Partner: Alabama Rivers Alliance
During a historic drought, Birmingham's public water authority needed to activate the public around water conservation and lake stewardship at Lake Purdy, Birmingham's primary source of drinking water. I expanded the engagement opportunity and connected it with a local university and environmental advocacy organizations.
- Volunteers
- 100+
- Pounds of Trash Removed
- 1,000s
- Bottles Sold or Auctioned
- 20
- Of Proceeds to Riverkeepers
- 100%
Phase 1
Lake Purdy Cleanup
I organized a cleanup event with 100+ volunteers who collected thousands of pounds of trash from around the lake.
Phase 2
UAB Art Partnership
After the cleanup, I developed a partnership with the University of Alabama at Birmingham (UAB), featuring art students casting found objects from the cleanup into original metal works of art. The finished products came out as stunning visual reminders of the impact humans have on our environment. The UAB students' artwork was presented to the heads of three local riverkeeper organizations at a fundraising event for the Alabama Rivers Alliance.
Phase 3
Positively Alabama Water
To further support the work of Alabama Rivers Alliance member organizations, I created unique mementos that transformed old wine bottles into "Positively Alabama Water." Each of the 20 bottles was "imbued with" positive character traits and was sold or auctioned off at the fundraising event, with 100% of the proceeds benefiting the riverkeeper organizations.
“Originating in the Heart of Dixie, our water is blessed with the intentional, focused energy of wise women and wise men. Each varietal of our water is permeated with a positive character trait, so you're not only drinking better water, you're also becoming a better person.”
From the label